Client: Body of Knowledge

Body of Knowledge specializes in Pilates & Nutrition Therapy in the Sloan’s Lake/Highlands neighborhood of Denver, Colorado.

Role: Logo Design, Branding, Website Design, and Business Cards. 


The client wanted me to create a non-traditional look and feel for her branding -- wanting to stay away from the typical colors and styles often used for Pilates studios. Instead, she wanted me to create a bold and fluid logo that would be easily recognizable and that suited her personal aesthetic. She loves both science and anatomy so I wanted to be sure to include relevant graphics and styles in her branding. I wrote the tagline: Method, Mind, Movement, Nutrition. 

For the website, the client decided to have me create a customized Square Space site so she could easily make text adjustments on her own as needed and we could add additional pages for upcoming workshops, events, and keep her blog relevant. 

Business card design

BOK_BrandGuideline_Concept__Denise Faddis